The term “webmaster” can be a little bit intimidating for people who are new in the field. Many think that a webmaster is a jack of all trades and should know every nook and cranny of the internet and its technologies in great detail. Although some webmasters like that exist, it’s not a necessary requirement at all to be like them, and becoming a webmaster is not really a complicated process. In fact, if you just started your own self-hosted WordPress site, you’ve already taken the first step to becoming an expert webmaster!
In a nutshell, a webmaster’s duties and responsibilities include managing, maintaining, and updating a website, its content, and its server. They ensure that a website is properly organized, getting traffic, is error-free, and works as intended.
A seasoned webmaster possesses the necessary skills and technical expertise to successfully oversee large websites and several of them. Having sufficient knowledge about different website and server configurations is a must because, most of the time, a webmaster works under multiple clients, each with different site configurations. They may also work with a client who owns different kinds of websites.
If you want to become an efficient webmaster, you must thoroughly understand their duties and responsibilities. The following are the most common duties and responsibilities of a webmaster.
Webmasters are responsible for ensuring that a website is running smoothly, is up to date, and is optimized for speed and SEO.
This means that the webmaster may also be the one responsible for choosing the right type of hosting service and the best hosting provider for their clients according to their needs.
It is their duty to ensure that a backup is created on a regular basis and also during important points in time, such as when upgrading the website’s software and/or framework, migrating to other hosts, and others.
Aside from backend maintenance, they also work in the front-end maintenance of a website. It’s their job to ensure that there are no broken links or images and that the error pages are working properly.. They ensure that a website renders correctly in different kinds of browsers and screen resolutions. They make sure that it is compatible with as many devices as possible (i.e. mobile, desktop, laptop, smart TV, tablet, etc.)
It’s the webmaster’s duty to find and fix any errors that might arise on the website. They may also be responsible for making sure that the site user’s complaints are properly handled and addressed.
Search engine optimization is the primary duty of a webmaster. In fact, it’s probably the most important role and the most prominent feature in a curriculum vitae of a webmaster.
They are responsible for optimizing the site to help it achieve higher rankings in SERPs. In order to do that, they will have to set up analytics by adding tracking code to its HTML. This will allow them to measure and analyze its incoming and outgoing traffic. They will be able to see the most popular pages, the percentage of visitors that converts into sales, where visitors come from, the kind of device used to access the site, and much more.
Furthermore, understanding a website’s traffic is a key to its success. Knowing the site user’s demographics, method of reaching the site, time spent on the site, activity within the site, devices used to access the site, and the country, age-range, and gender of visitors are very important information that will help the owner decide how to implement features and provide content that is relevant to their users.
These are the major and most important roles of a webmaster. Webmasters are versatile and they know many things that are about or is related to web technologies and search engines. The best way to become a webmaster is to create your own website and learn as you go. You’ll see that it’s actually not very complicated!