# EasyContent

> Content workflow and approval platform for agencies and in-house teams managing structured website content, with governed AI writing and editing built into the review process.

WordPress, Figma and Zapier integrations are available on Studio and above. Josh M of Duoplus, on a website project with over 100 pages of content and multiple approvers varying by page: "Keeping track of everything was a nightmare until I found EasyContent."

## Product

- [Content workflow](https://easycontent.io/content-workflow): Configurable approval stages with named responsible roles at each step and automatic due dates, so nothing ships without the right person signing off.
- [Content collaboration](https://easycontent.io/content-collaboration): Live co-editing, change tracking, comments and mentions, full version history, and shareable review links for people outside the team, at no extra seat cost.
- [Content templates](https://easycontent.io/content-templates): Custom fields, word and character limits, and style guidelines built into the template itself, so every writer starts from the same brief.
- [Content editor](https://easycontent.io/content-editor): A familiar writing surface with in-line comments and tagging.
- [Content calendar](https://easycontent.io/content-calendar): Month and week views, status filters, and drag-and-drop rescheduling.
- [Asset library](https://easycontent.io/asset-library): Per-project file storage with folders, search, and pinned image comments.
- [Change tracking](https://easycontent.io/change-tracking): Per-user color-coded edits that a reviewer can accept or reject line by line.
- [Content hierarchy](https://easycontent.io/content-hierarchy): A page tree that mirrors the website's sitemap, so approvers review page by page against the site's own structure.
- [EasyAI](https://easycontent.io/easy-ai): AI writing and editing governed by permission controls at the account, project and user level. Every AI draft and edit is reviewed side by side against the original before it ships, and every AI change is recorded in the same version history as a human edit.

## Pricing

- [Pricing](https://easycontent.io/pricing): Starter $59/month or $47/month billed annually, 5 users and 3 projects. Studio $129/$103, 10 users and 10 projects, adds WordPress, API and Figma. Team $209/$167, unlimited users and 30 projects. Business $499/$399, unlimited users, 60 projects, white labeling and SSO. Enterprise by quote. 14-day trial, no card required. Every plan includes real-time collaboration and unlimited guest reviewers at no extra seat cost, and there is no per-seat charge at all from Team upward.

## Case studies

- [Zizzo Group](https://easycontent.io/zizzo-group-case-study): An engagement marketing agency in Milwaukee organizes content page by page against the website's own sitemap. Cindy Wendland of Zizzo Group: "We love having each page set up like the sitemap and how it will be built in the web platform... I wouldn't use anything else."
- [Teambuilding.com](https://easycontent.io/teambuilding-case-study): Grew weekly blog output 6-8x while managing 600+ pieces of content through EasyContent, reaching 2M+ monthly visitors and a #15 ranking on the Inc. 5000 list of fastest-growing companies.

## Comparisons

- [Content workflow software guide](https://easycontent.io/content-workflow-software): A buyer's guide comparing 23 content workflow tools, 12 of them profiled in depth, with each vendor's own published pricing as of August 2026, plus 14 evaluation criteria and the record of six acquisitions in the category since 2019.
- [GatherContent alternative](https://easycontent.io/gathercontent-alternative): For teams moving off GatherContent, now Content Workflow by Bynder. EasyContent publishes prices for all four paid tiers, with Enterprise by quote, no sales call required.
- [EasyContent vs GatherContent](https://easycontent.io/easycontent-vs-gathercontent): Side-by-side comparison of collaboration, workflow, templates and pricing against GatherContent, now Content Workflow by Bynder.
- [DivvyHQ alternative](https://easycontent.io/divvyhq-alternative): For teams moving off DivvyHQ, now part of Lytho. EasyContent publishes pricing for every plan and requires no sales conversation to see it.
- [Slickplan alternative](https://easycontent.io/slickplan-alternative): For teams that need more than a sitemap. Slickplan plans website structure; EasyContent runs the approval process for the pages inside it, with role-gated sign-off, change tracking and guest approval on a sitemap-style hierarchy.
- [Narrato alternative](https://easycontent.io/narrato-alternative): For former Narrato customers; Narrato shut down on 15 June 2026. EasyContent's built-in migration tool imports CSV or TXT on every plan.
- [EasyContent vs Narrato](https://easycontent.io/easycontent-vs-narrato): Feature comparison across collaboration, workflow, templates and pricing for teams that evaluated Narrato before it shut down.
- [EasyContent vs Trello](https://easycontent.io/easycontent-vs-trello): For teams using Trello for content work; EasyContent adds a native editor, templates, workflows and WordPress publishing that a general project board does not.
- [EasyContent vs WordPress](https://easycontent.io/easycontent-vs-wordpress): For teams producing content inside WordPress or plugin stacks; EasyContent separates production and approval from the CMS, then publishes to WordPress.
- [EasyContent vs Google Docs](https://easycontent.io/easycontent-vs-google-docs): For teams drafting in Google Docs; EasyContent adds templates, approval workflows, an editorial calendar and structured fields Docs does not provide.

## Industries

- [Marketing agencies](https://easycontent.io/marketing-agencies): Managing client website builds and ongoing content across multiple accounts.
- [Enterprise](https://easycontent.io/enterprise): Cross-department content coordination at volume.
- [Government](https://easycontent.io/government): Public-facing content with named sign-off.
- [Healthcare](https://easycontent.io/healthcare): Patient-facing content with a medical review stage before it publishes.
- [Higher education](https://easycontent.io/higher-education): A large site with many departmental contributors.
- [Financial services](https://easycontent.io/financial-services): Content requiring expert review before it ships.
- [Non-profit](https://easycontent.io/non-profit): Awareness and program content with a small team.

## Use cases

- [Writing team management](https://easycontent.io/writing-team-management): Assign work, set requirements, and track deadlines for in-house and freelance writers without giving freelancers account access.
- [Content approval workflow](https://easycontent.io/content-approval-workflow): Define stages, assign reviewers, collect sign-offs, and publish on time, with a shareable link so clients and outside reviewers can approve without an account.
- [Content operations](https://easycontent.io/content-operations): Replace a patchwork of docs, spreadsheets and separate tools with one platform for planning, producing and approving content at scale.
- [Content production](https://easycontent.io/content-production): Brief to published page with structured workflows and automated hand-offs between roles.
- [Articles and editorial content](https://easycontent.io/articles-editorial-content): Assignments, drafts, editing rounds and approvals for long-form editorial content in one place.
- [Content planning](https://easycontent.io/content-planning): Turn a content strategy into a concrete plan, from briefs through the calendar and hierarchy to workflow.
- [Content gathering](https://easycontent.io/content-gathering): Structured intake from clients and contributors instead of an email chase.
- [Marketing content](https://easycontent.io/marketing-content): Take a campaign from brief to published asset without anything off-brand slipping through.
- [Website content](https://easycontent.io/website-content): Map a website's structure, assign pages to contributors, and track every page from brief to approved sign-off.

## Company

- [Our story](https://easycontent.io/our-story)
- [FAQ](https://easycontent.io/faq)
- [Security and backups](https://easycontent.io/security-and-backups)
- [Help center](https://easycontent.io/help): Step-by-step articles on workflows, templates, integrations and the API.
- [API reference](https://easycontent.io/api/reference): REST API and webhooks on Studio and above.
- [Resources](https://easycontent.io/resources/): Articles and guides on content workflow and operations.

## Optional

- [Videos](https://easycontent.io/videos)
- [Affiliate program](https://easycontent.io/affiliate-program)