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Nikola Lakic

Nikola Lakic
How to Train Custom GPTs to Match Your Brand Voice in 2026

Gen AI

How to Train Custom GPTs to Match Your Brand Voice in 2026

Learn how to train Custom GPTs to reflect your brand’s tone, style, and values. Discover simple steps to teach AI to write like your brand, build trust, and create consistent, authentic communication that resonates with your audience.

By Nikola Lakic Nov 12, 2025
What Content Teams Might Look Like in 2026

Marketing Trends

What Content Teams Might Look Like in 2026

By 2026, content teams will blend creativity and AI, becoming smaller, faster, and more tech-driven. Explore the new roles, tools, and skills shaping the next era of digital storytelling.

By Nikola Lakic Nov 12, 2025
Content Metrics That Will Matter in 2026 (Hint: It's Not Just Traffic)

Content Marketing

Content Metrics That Will Matter in 2026 (Hint: It's Not Just Traffic)

Discover the new content metrics shaping 2026. It’s no longer about clicks and traffic, success now means engagement, trust, and real audience connection. Learn which numbers truly show your content’s impact.

By Nikola Lakic Nov 12, 2025
If You Never Throw Content Away, You’re Not Experimenting Enough

Content Marketing

If You Never Throw Content Away, You’re Not Experimenting Enough

True creativity isn’t about perfection, it’s about experimenting, failing, and learning. When you stop fearing mistakes and let weak ideas go, you create space for the ones that truly shine. If you never throw content away, you’re not experimenting enough.

By Nikola Lakic Nov 11, 2025
Some Content Should Make You Uncomfortable to Publish

Content Marketing

Some Content Should Make You Uncomfortable to Publish

The best content often feels uncomfortable to publish. Honest, authentic writing connects deeper than safe, polished words, it’s what makes your message real, memorable, and human.

By Nikola Lakic Nov 11, 2025
Stop Trying to Be Original - Just Be Honest

Content Marketing

Stop Trying to Be Original - Just Be Honest

You don’t need to invent something new every time to be interesting. People don’t want perfection, they want honesty. When you write from the heart and in your own words, your voice becomes unique, not because you forced originality, but because you were real.

By Nikola Lakic Nov 11, 2025
The Content Team Is the Only Department That Works Across the Entire Business

Content Collaboration

The Content Team Is the Only Department That Works Across the Entire Business

Content teams translate the entire business, yet are often the least supported. This blog explains why they need clear workflows, shared collaboration, and real infrastructure to operate at the level the company expects.

By Nikola Lakic Nov 10, 2025
Your Content Should Be a Little Bit Weird

Content Strategy

Your Content Should Be a Little Bit Weird

Safe content blends in. Memorable content has a bit of personality - something slightly unusual, specific, or human. This blog explains why a touch of “weird” is what makes content unforgettable.

By Nikola Lakic Nov 10, 2025
If Nobody Disagrees With Your Content, It’s Probably Forgettable

Content Strategy

If Nobody Disagrees With Your Content, It’s Probably Forgettable

If your content is so safe that no one could disagree with it, it’s forgettable. Memorable content takes a clear position - not to provoke, but to actually say something worth responding to.

By Nikola Lakic Nov 10, 2025
Stop Saving Ideas in 12 Different Places

Content Workflow

Stop Saving Ideas in 12 Different Places

When ideas are scattered across apps and notes, they get lost. Centralizing them into shared briefs keeps inspiration visible, actionable, and ready to move into production - so great ideas become shipped content, not forgotten thoughts.

By Nikola Lakic Nov 7, 2025
Why Rewriting the Same Blog from Different Angles Often Doesn’t Matter

Content Writing

Why Rewriting the Same Blog from Different Angles Often Doesn’t Matter

Rewriting your blog from new angles keeps ideas fresh, boosts SEO, and strengthens your content strategy. Most readers forget past posts, so revisiting topics with new perspectives helps your message stay relevant and memorable.

By Nikola Lakic Nov 7, 2025
What Is E-E-A-T and Why It Matters for SEO

Content Marketing

What Is E-E-A-T and Why It Matters for SEO

E-E-A-T explains how Google judges the quality and trustworthiness of your website. Learn what Experience, Expertise, Authoritativeness, and Trust mean and how they can boost your SEO and help you build credibility online.

By Nikola Lakic Nov 7, 2025
Why AI Makes Everyone Sound the Same (And How to Actually Stand Out)

Gen AI

Why AI Makes Everyone Sound the Same (And How to Actually Stand Out)

AI writing makes everyone sound the same. Learn why this happens and how to stand out by adding your voice, perspective, and personality so your content feels real and unique.

By Nikola Lakic Nov 6, 2025
How to Improve Team Collaboration Without Slowing Down Your Content Workflow

Content Collaboration

How to Improve Team Collaboration Without Slowing Down Your Content Workflow

Discover simple ways to boost team collaboration and speed up your content workflow. Learn how to organize roles, streamline approvals, and use the right tools to create high-quality content faster, without slowing your team down.

By Nikola Lakic Nov 6, 2025
Too Many Cooks? How to Keep Collaboration Creative, Not Confusing

Content Workflow

Too Many Cooks? How to Keep Collaboration Creative, Not Confusing

When too many people join the creative process, ideas can turn into chaos. Learn how clear roles, structure, and tools like EasyContent help teams stay organized, boost creativity, and keep collaboration productive, not confusing.

By Nikola Lakic Nov 6, 2025
How to Repurpose One Idea Across Multiple Channels Without Feeling Repetitive

Content Strategy

How to Repurpose One Idea Across Multiple Channels Without Feeling Repetitive

Repurposing isn’t repetition - it’s translation. This blog shows how to adapt one idea across blogs, LinkedIn, newsletters, and videos so each version feels fresh, consistent, and uniquely valuable.

By Nikola Lakic Nov 5, 2025
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