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Nikola Lakic

Nikola Lakic
Originality in the Age of Copy-Paste AI: Do You Still Have One?

Content Success

Originality in the Age of Copy-Paste AI: Do You Still Have One?

In a world where AI makes writing easy but sameness reigns, this blog explores how to protect your unique voice. Discover why human insight, emotion, and authenticity are your best tools for standing out in the age of copy-paste creativity

By Nikola Lakic Nov 5, 2025
Content “Debt”: How Ignoring Minor Updates Can Hurt Your Strategy Long-Term

Content Workflow

Content “Debt”: How Ignoring Minor Updates Can Hurt Your Strategy Long-Term

Content debt builds slowly - outdated links, old stats, inconsistent tone. This blog shows how small missed updates compound over time and how regular audits keep your strategy sharp and trustworthy.

By Nikola Lakic Nov 5, 2025
Storytelling vs Structure: Finding the Sweet Spot for AI SEO

Content Marketing

Storytelling vs Structure: Finding the Sweet Spot for AI SEO

Learn how to write content that connects emotion and structure. Discover the balance between storytelling and AI SEO, and how to make your words both engaging for people and visible to search engines.

By Nikola Lakic Nov 4, 2025
Google vs ChatGPT: Which One Should You Optimize For Now?

Content Strategy

Google vs ChatGPT: Which One Should You Optimize For Now?

Discover how content creators can balance SEO for Google with AI optimization for ChatGPT. Understand what each platform values and learn where to focus your efforts to stay visible, relevant, and trusted in both worlds.

By Nikola Lakic Nov 4, 2025
If AI Summarizes Everything, What’s Left for SEO to Do?

Content Marketing

If AI Summarizes Everything, What’s Left for SEO to Do?

In an AI-driven world where chatbots summarize everything, SEO is evolving from chasing clicks to becoming the source behind the summary. Success now means creating content that earns trust, informs people, and teaches machines.

By Nikola Lakic Nov 4, 2025
Your First Draft Isn’t Finished - Stop Treating It Like It Is

Content Strategy

Your First Draft Isn’t Finished - Stop Treating It Like It Is

AI drafts might look polished, but they’re just a starting point. This blog explains why human editing turns generic AI text into real, engaging content that carries your voice, perspective, and experience, the elements no machine can truly replicate.

By Nikola Lakic Nov 3, 2025
The Silent Killer of Content Strategy: Ignoring Internal Knowledge

Content Strategy

The Silent Killer of Content Strategy: Ignoring Internal Knowledge

The best content ideas already live inside your team. Learn how using internal knowledge can make your content more authentic, strengthen your brand authority, and eliminate the silent killer of your content strategy

By Nikola Lakic Nov 3, 2025
Who Should Speak for Your Brand? Tips for Choosing the Right Video Presenter

Content Marketing

Who Should Speak for Your Brand? Tips for Choosing the Right Video Presenter

Choosing the wrong face for your video can make even great messaging feel flat or untrustworthy. This article walks through how to pick someone who feels natural on camera, actually represents your brand, and connects with your audience on a human level.

By Nikola Lakic Nov 1, 2025
Content Team Burnout: Spotting It Before It Hits Your Workflow

Content Workflow

Content Team Burnout: Spotting It Before It Hits Your Workflow

Burnout rarely hits content teams overnight - it builds quietly through unclear expectations, shifting priorities, and creative fatigue. This blog breaks down the subtle early warning signs and how to prevent burnout before it disrupts output and morale.

By Nikola Lakic Nov 1, 2025
The Role of Silence: When Not Publishing Can Help Your Content Strategy

Content Production

The Role of Silence: When Not Publishing Can Help Your Content Strategy

Discover why silence can be a powerful part of your content strategy. Learn when not publishing helps prevent content fatigue, boosts engagement, and strengthens your brand’s long-term impact.

By Nikola Lakic Nov 1, 2025
Has AI Replaced SEO - or Just Redefined It?

Gen AI

Has AI Replaced SEO - or Just Redefined It?

AI hasn’t replaced SEO, it’s redefined it. Learn how search is shifting from keywords to clarity, structure, and trust as marketers adapt to an AI-driven world.

By Nikola Lakic Nov 1, 2025
From LinkedIn to Blog: Turning Social Posts into Content Gold

Content Marketing

From LinkedIn to Blog: Turning Social Posts into Content Gold

LinkedIn is a real-time idea generator. By turning strong posts or unanswered questions from the comments into full articles, you can create blogs driven by audience demand - not guesswork.

By Nikola Lakic Oct 30, 2025
How to Make Your Narrative AI-Friendly Without Losing Personality

Content Writing

How to Make Your Narrative AI-Friendly Without Losing Personality

You don’t need to strip personality to be AI-friendly. With the right structure and narrative anchors, your voice stays human while AI can clearly understand (and reference) your content.

By Nikola Lakic Oct 30, 2025
Is Traditional SEO Still Relevant in the Age of AI?

Gen AI

Is Traditional SEO Still Relevant in the Age of AI?

Traditional SEO isn’t dead, but the focus is shifting. Clarity, structure, and authority matter more than keyword tricks - making content human-readable and AI-friendly is the new path to visibility.

By Nikola Lakic Oct 30, 2025
The Myth of Unique Perspectives: Readers Rarely Remember Every Post

Content Marketing

The Myth of Unique Perspectives: Readers Rarely Remember Every Post

Repetition isn’t boring, it’s strategy. Most readers forget 70% of what they read within a day, so revisiting ideas helps you build clarity, recognition, and trust without needing something entirely new every time.

By Nikola Lakic Oct 29, 2025
How to Spot Blog-Worthy Topics While Scrolling LinkedIn

Content Writing

How to Spot Blog-Worthy Topics While Scrolling LinkedIn

Learn how to find blog-worthy ideas while scrolling LinkedIn. Discover trends, insights, and hidden content opportunities that resonate with your audience and turn everyday posts into high-impact blog topics.

By Nikola Lakic Oct 29, 2025
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