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Nikola Lakic

Nikola Lakic
Some Content Should Make You Uncomfortable to Publish

Content Marketing

Some Content Should Make You Uncomfortable to Publish

The best content often feels uncomfortable to publish. Honest, authentic writing connects deeper than safe, polished words, it’s what makes your message real, memorable, and human.

By Nikola Lakic Nov 11, 2025
Stop Trying to Be Original - Just Be Honest

Content Marketing

Stop Trying to Be Original - Just Be Honest

You don’t need to invent something new every time to be interesting. People don’t want perfection, they want honesty. When you write from the heart and in your own words, your voice becomes unique, not because you forced originality, but because you were real.

By Nikola Lakic Nov 11, 2025
The Content Team Is the Only Department That Works Across the Entire Business

Content Collaboration

The Content Team Is the Only Department That Works Across the Entire Business

Content teams translate the entire business, yet are often the least supported. This blog explains why they need clear workflows, shared collaboration, and real infrastructure to operate at the level the company expects.

By Nikola Lakic Nov 10, 2025
Your Content Should Be a Little Bit Weird

Content Strategy

Your Content Should Be a Little Bit Weird

Safe content blends in. Memorable content has a bit of personality - something slightly unusual, specific, or human. This blog explains why a touch of “weird” is what makes content unforgettable.

By Nikola Lakic Nov 10, 2025
If Nobody Disagrees With Your Content, It’s Probably Forgettable

Content Strategy

If Nobody Disagrees With Your Content, It’s Probably Forgettable

If your content is so safe that no one could disagree with it, it’s forgettable. Memorable content takes a clear position - not to provoke, but to actually say something worth responding to.

By Nikola Lakic Nov 10, 2025
Stop Saving Ideas in 12 Different Places

Content Workflow

Stop Saving Ideas in 12 Different Places

When ideas are scattered across apps and notes, they get lost. Centralizing them into shared briefs keeps inspiration visible, actionable, and ready to move into production - so great ideas become shipped content, not forgotten thoughts.

By Nikola Lakic Nov 7, 2025
Why Rewriting the Same Blog from Different Angles Often Doesn’t Matter

Content Writing

Why Rewriting the Same Blog from Different Angles Often Doesn’t Matter

Rewriting your blog from new angles keeps ideas fresh, boosts SEO, and strengthens your content strategy. Most readers forget past posts, so revisiting topics with new perspectives helps your message stay relevant and memorable.

By Nikola Lakic Nov 7, 2025
What Is E-E-A-T and Why It Matters for SEO

Content Marketing

What Is E-E-A-T and Why It Matters for SEO

E-E-A-T explains how Google judges the quality and trustworthiness of your website. Learn what Experience, Expertise, Authoritativeness, and Trust mean and how they can boost your SEO and help you build credibility online.

By Nikola Lakic Nov 7, 2025
Why AI Makes Everyone Sound the Same (And How to Actually Stand Out)

Gen AI

Why AI Makes Everyone Sound the Same (And How to Actually Stand Out)

AI writing makes everyone sound the same. Learn why this happens and how to stand out by adding your voice, perspective, and personality so your content feels real and unique.

By Nikola Lakic Nov 6, 2025
How to Improve Team Collaboration Without Slowing Down Your Content Workflow

Content Collaboration

How to Improve Team Collaboration Without Slowing Down Your Content Workflow

Discover simple ways to boost team collaboration and speed up your content workflow. Learn how to organize roles, streamline approvals, and use the right tools to create high-quality content faster, without slowing your team down.

By Nikola Lakic Nov 6, 2025
Too Many Cooks? How to Keep Collaboration Creative, Not Confusing

Content Workflow

Too Many Cooks? How to Keep Collaboration Creative, Not Confusing

When too many people join the creative process, ideas can turn into chaos. Learn how clear roles, structure, and tools like EasyContent help teams stay organized, boost creativity, and keep collaboration productive, not confusing.

By Nikola Lakic Nov 6, 2025
How to Repurpose One Idea Across Multiple Channels Without Feeling Repetitive

Content Strategy

How to Repurpose One Idea Across Multiple Channels Without Feeling Repetitive

Repurposing isn’t repetition - it’s translation. This blog shows how to adapt one idea across blogs, LinkedIn, newsletters, and videos so each version feels fresh, consistent, and uniquely valuable.

By Nikola Lakic Nov 5, 2025
Originality in the Age of Copy-Paste AI: Do You Still Have One?

Content Success

Originality in the Age of Copy-Paste AI: Do You Still Have One?

In a world where AI makes writing easy but sameness reigns, this blog explores how to protect your unique voice. Discover why human insight, emotion, and authenticity are your best tools for standing out in the age of copy-paste creativity

By Nikola Lakic Nov 5, 2025
Content “Debt”: How Ignoring Minor Updates Can Hurt Your Strategy Long-Term

Content Workflow

Content “Debt”: How Ignoring Minor Updates Can Hurt Your Strategy Long-Term

Content debt builds slowly - outdated links, old stats, inconsistent tone. This blog shows how small missed updates compound over time and how regular audits keep your strategy sharp and trustworthy.

By Nikola Lakic Nov 5, 2025
Storytelling vs Structure: Finding the Sweet Spot for AI SEO

Content Marketing

Storytelling vs Structure: Finding the Sweet Spot for AI SEO

Learn how to write content that connects emotion and structure. Discover the balance between storytelling and AI SEO, and how to make your words both engaging for people and visible to search engines.

By Nikola Lakic Nov 4, 2025
Google vs ChatGPT: Which One Should You Optimize For Now?

Content Strategy

Google vs ChatGPT: Which One Should You Optimize For Now?

Discover how content creators can balance SEO for Google with AI optimization for ChatGPT. Understand what each platform values and learn where to focus your efforts to stay visible, relevant, and trusted in both worlds.

By Nikola Lakic Nov 4, 2025
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