50 Ready-to-Use Prompts for Content Planners and Strategists

Content planning can become exhausting, especially when you find yourself going in circles with the same ideas every day. You have the tools, you know your target audience, but inspiration is nowhere to be found. That’s exactly why I created this blog.

Inside, you’ll find 50 ready-to-use prompts - whether you’re a content planner, strategist, blogger, social media manager, or someone just entering the world of digital marketing, here you’ll find concrete ideas that actually work.

How to Use These Prompts

Whether you’re planning Instagram posts, blog articles, email campaigns, or YouTube videos, these prompts can help you get an idea in under 2 minutes.

You can use them:

• When you’re planning a full month of content and need variety, these prompts can help you fill in the gaps in your calendar.
• When you lack inspiration and don’t know what to post, a single prompt can give you direction.
• If you want to test how an idea sounds before developing it further, drop a prompt into a tool like ChatGPT and see what comes out.
• When working in a team and you need a starting point for discussion, prompts can spark useful conversations and new ideas.

If you’re a content strategist, you already know how important it is to have diverse content that hits the right topics at the right time. These prompts help you do just that.

Prompts for Blog and Long-Form Content (10)

1. Write a beginner’s guide on [topic] in [industry]. Explain the basics, why the topic matters, and how someone completely new can get started.
2. Explain the 5 most common mistakes people make in [field]. For each mistake, give an example and a quick tip on how to avoid it.
3. Share your story: How did you get started with [topic]? Describe what motivated you to begin and the challenges you faced at the start.
4. Write a comparison of two methods in [topic]. Highlight the differences, pros and cons of each method, and recommend when to use which.
5. Explain why [a certain practice] matters today. Connect it with current trends or the specific needs of your target audience.
6. Do an interview with an expert in [topic]. Ask them specific questions that solve your audience’s problems and highlight key insights.
7. Write a case study on how you achieved [result]. List the exact steps you took and what lessons you learned from the process.
8. Share a list of tools you use for [activity]. Explain why you use those tools and how they help you in your daily work.
9. Answer the most frequently asked questions about [topic]. Pick 5–7 common questions and give clear, practical answers.
10. Write myths and truths about [field]. Separate what people often get wrong from how things actually work.

Prompts for Email Marketing (8)

1. Write a welcome email for new subscribers. Introduce yourself, explain what you do, and set expectations for your future emails.
2. Create an email with 3 useful tips from your niche. Make sure the tips are practical and immediately actionable so the reader sees value right away.
3. Build a 3-step email campaign to promote [product/service]. The first email should spark interest, the second explain the benefits, and the third push for action.
4. Write an email offering a free resource in exchange for a signup. Clearly explain what the user gets and how it helps them.
5. Draft a reminder email for users who didn’t open your previous message. Use a different subject line and add an extra reason why it’s worth opening.
6. Write an email introducing your team and company values. Show the human side of your brand with short stories, photos, and authentic messages.
7. Send an email with a list of your most-read blog posts. Add a short description of each and explain why it’s useful for the reader.
8. Write a personalized email for customers who abandoned their cart. Remind them what they left behind, offer an incentive, and make returning to your site easy.

Prompts for Social Media (10)

1. Write an educational caption in 3 steps about [topic]. Use simple language and present each step as a clear and actionable tip.
2. Create a carousel post with 5 tips about [topic]. Each slide should focus on one specific and practical idea your audience can apply immediately.
3. Write a “before/after” example about [product/service]. Clearly show the situation before and the benefits after, in a realistic and relatable tone.
4. Ask a question that sparks discussion: “Do you use [technique] at work?” Add context for why you’re asking and encourage people to share their thoughts.
5. Share your workspace with a mini description of your daily routine. Give followers a glimpse into your environment to create a sense of closeness.
6. Post a customer review with a thank-you message. Highlight the authenticity of their feedback and add a personal note of gratitude.
7. Create a mini tutorial in 3 images about [activity]. Show each step clearly and in order, so followers can easily follow along.
8. Make a meme that reflects life in [industry]. Use humor your target audience relates to and connects with their everyday reality.
9. Write a short post listing your favorite tools. For each tool, write one sentence explaining why it’s useful and how you use it.
10. Record a Reel with “1 tip I wish I knew 5 years ago.” Share an honest experience that could help beginners starting out now.

Prompts for Planning and Strategy (7)

1. Create a content calendar for the next 30 days around [niche]. Include diverse formats like blogs, social posts, and emails to keep content fresh and engaging.
2. Share your publishing strategy for the upcoming month. Explain how often you’ll post and on which platforms.
3. Write a Q4 content goal and the steps to achieve it. Set a concrete result you want to see and outline the actions that will get you there.
4. Do a SWOT analysis of your current content. Describe your strengths, weaknesses, opportunities, and threats in how you create and share content.
5. Create a profile of your ideal follower and the topics they’d love to see. Describe their needs, interests, and problems, then design content that directly addresses them.
6. Analyze your competition and list 3 things you can improve. Look at their topics, tone, and formats, then find areas where you can stand out.
7. Set KPIs for your content next month. Define metrics like views, comments, shares, or conversions, and track their performance.

Prompts for SEO Content (7)

1. Write a blog post that answers the question “What is [topic]?” Focus on a simple explanation with practical examples and context.
2. Generate a list of long-tail keywords for [topic]. Include phrases people realistically search on Google, with variations and formats.
3. Write a meta description for a piece on [topic]. It should be clear, informative, and encourage the user to click your link.
4. Create an SEO-friendly title that includes the keyword [keyword]. Make it engaging, relevant, and clickable while keeping it natural.
5. Share a list of the most searched terms in your niche. Research popular keywords and rank them by usefulness or frequency.
6. Write an FAQ section for a page about [service/product]. Answer the most common questions simply and directly to clear up any doubts.
7. Link together 3 older blog posts. Add internal links where they fit naturally to connect related content.

Prompts for Video Content (5)

1. Record a short video explaining [concept] in 60 seconds. Focus on a clear intro, a simple explanation, and a call-to-action at the end.
2. Create a 3-part video series: intro, details, conclusion. Each part should be clear, logically connected, and guide the audience through the topic.
3. Share a “day in the life” via Instagram Story or Reels. Show real moments from your day that reveal behind-the-scenes of your work.
4. Make a video tutorial on how to use your product. Explain step by step and highlight its benefits in practice.
5. Answer a popular audience question in a video. Start with the user’s comment or message as context, then give a clear and practical answer.

Prompts for Community & User-Generated Content (3)

1. Ask a question: “What advice would you give to someone starting with [topic]?” This encourages interaction and gives your community space to share experiences.
2. Invite followers to share their experience with your product/service. Encourage them to write a comment or record a video showing real use and results.
3. Organize a mini challenge: “Share how you use [product/service] with hashtag #brandname.” This motivates users to create content that promotes your brand while keeping it fun.

How to Create Your Own Prompts

If you want to create your own prompts, use this formula:

[Content type] + about [topic] + for [audience] + who wants to [goal]

Example:

• “Write a LinkedIn post about content planning for freelancers who want to attract more clients.”

When you know what your audience wants to achieve, it becomes easy to create relevant content. This is the foundation of a good content strategy.

Conclusion

No more excuses for empty content calendars. You can use these 50 prompts right away, every day. Mix them up, adapt them to your niche, and test what works best.

If you want to get more prompts like this straight to your inbox, sign up for the newsletter or download the free Notion content planning template.

Now that you have clear guidelines, go and create the content your audience wants to see!