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Nikola Lakic

Nikola Lakic
The “Attention Curve”: How Readers Drop Off (and How to Keep Them)

Content Workflow

The “Attention Curve”: How Readers Drop Off (and How to Keep Them)

Most readers don’t quit because the content is long - they quit when momentum breaks. This blog explains the attention curve and how to structure content that keeps people scrolling instead of slipping away.

By Nikola Lakic Oct 27, 2025
Short, Sharp, and Shareable: The Case for 600-Word Blogs

Content Marketing

Short, Sharp, and Shareable: The Case for 600-Word Blogs

Short blogs aren’t lazy, they’re strategic. Discover why 600-word posts drive engagement, fit perfectly in top-of-funnel marketing, and boost shareability across social media. Fast, focused, and powerful storytelling in under five minutes.

By Nikola Lakic Oct 27, 2025
The Case for Making Content Your First Marketing Investment

Content Marketing

The Case for Making Content Your First Marketing Investment

Before you invest in growth, you need something worth growing. Content builds clarity, trust, and positioning - the foundation every other marketing channel depends on to actually convert.

By Nikola Lakic Oct 27, 2025
What Stand-Up Comedy Can Teach You About Finding Your Voice

Content Writing

What Stand-Up Comedy Can Teach You About Finding Your Voice

Stand-up comedy teaches marketers and creators that finding your voice isn’t about what you say, it’s how you say it. Discover how comedians use rhythm, honesty, and real-life observation to craft an authentic, unforgettable style that connects and inspires.

By Nikola Lakic Oct 24, 2025
You Don’t Need New Ideas - You Need New Angles (Here’s How to Find Them)

Content Success

You Don’t Need New Ideas - You Need New Angles (Here’s How to Find Them)

Most teams don’t run out of ideas - they run out of angles. This blog shows how reframing a topic can make it feel fresh again without reinventing the wheel every time.

By Nikola Lakic Oct 24, 2025
Mining Your Backlog: How Old Content Can Spark New Ideas

Content Strategy

Mining Your Backlog: How Old Content Can Spark New Ideas

Discover how to turn old blogs, drafts, and forgotten ideas into fresh, high-performing content. Learn how mining your backlog helps uncover new angles, boost visibility, and create meaningful content without starting from scratch.

By Nikola Lakic Oct 23, 2025
Looking Outside Your Industry: Borrowing Inspiration from Unexpected Places

B2B Marketing

Looking Outside Your Industry: Borrowing Inspiration from Unexpected Places

The best content ideas don't have to come from your own industry. By looking outside your bubble (at gaming, hospitality, sports, or even architecture), you discover new ways to tell stories and stand out while everyone else recycles the same playbook.

By Nikola Lakic Oct 23, 2025
Stop Guessing Topics - Start Listening to Your Audience

Content Marketing

Stop Guessing Topics - Start Listening to Your Audience

Your audience already knows what you should write about. Learn how to turn real questions, comments, and feedback into powerful content ideas that truly resonate, no guessing, just listening.

By Nikola Lakic Oct 22, 2025
When You Feel “Out of Topics”  Start With the Problems You Haven’t Solved Yet

Content Marketing

When You Feel “Out of Topics” Start With the Problems You Haven’t Solved Yet

Feeling out of topics? This guide shows how to uncover your audience’s real pain points and turn unsolved problems into endless content ideas. Shift from content output to problem-solving and rediscover inspiration that actually helps your readers.

By Nikola Lakic Oct 22, 2025
How Reviewing Competitor Gaps Can Reveal Your Next Big Topic

Content Workflow

How Reviewing Competitor Gaps Can Reveal Your Next Big Topic

The real content opportunity isn’t what competitors publish - it’s what they leave unsaid. Gaps in detail, clarity, or depth let you create meaningful, trust-building content that actually completes the conversation.

By Nikola Lakic Oct 22, 2025
The Power of One: Creating Content for a Single Reader (Not a Crowd)

Content Marketing

The Power of One: Creating Content for a Single Reader (Not a Crowd)

Writing for one reader turns content into real conversation. Discover how authentic, focused writing builds trust, emotional connection, and engagement, because when you speak to one person, your message reaches everyone.

By Nikola Lakic Oct 21, 2025
From First Click to Loyal Advocate: Building a Content Experience That Converts

B2B Marketing

From First Click to Loyal Advocate: Building a Content Experience That Converts

Most content gets the first click - few earn a second. This blog shows how to turn casual readers into long-term advocates by building a trust-driven content experience, not just traffic.

By Nikola Lakic Oct 21, 2025
Turning Awareness into Trust: The Missing Step in Most Content Funnels

Content Marketing

Turning Awareness into Trust: The Missing Step in Most Content Funnels

Many brands stop at awareness, but trust is what turns visitors into loyal customers. Learn how to build trust into your content funnel to boost conversions and create lasting relationships.

By Nikola Lakic Oct 21, 2025
Rethinking ‘Evergreen’: How to Build Content That Ages With Your Audience

Content Strategy

Rethinking ‘Evergreen’: How to Build Content That Ages With Your Audience

Evergreen content isn’t about creating something timeless - it’s about creating something adaptable. When your content grows alongside your audience, it stays relevant, useful, and valuable long after it’s published.

By Nikola Lakic Oct 20, 2025
Why “Journey-Based” Content Works Better Than Topic-Based Content

Content Marketing

Why “Journey-Based” Content Works Better Than Topic-Based Content

Learn why journey-based content outperforms topic-based content. Discover how guiding your audience through each stage of their journey builds engagement, trust, and smoother conversions for a stronger, more connected brand experience

By Nikola Lakic Oct 20, 2025
What Your Content Says About You at Every Buyer Stage

Content Marketing

What Your Content Says About You at Every Buyer Stage

Your content tells your brand’s story at every stage of the buyer journey - awareness, consideration, and decision. Learn how to craft content that builds trust, reflects your values, and turns readers into loyal customers.

By Nikola Lakic Oct 20, 2025
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