Prompts for Creating High-Converting Landing Page Copy
Learn how to write landing page copy that grabs attention and boosts conversions. Use easy AI prompts for headlines, CTAs, benefits, and reviews to build high‑converting pages that turn visitors into customers.
Landing pages are special pages on the internet where visitors can become your customers or users. If the text on the page is weak, people just leave and do nothing. If the text is clear and convincing, they stay and click on what you offer. That’s why landing page copy is so important. In this blog, I’ll show you simple prompts (small instructions for an AI tool like ChatGPT) that you can use right away to write text that attracts people and motivates them to take action.
Key Takeaways
- High-converting landing pages rely on clarity - strong headlines, clear subheadlines, focused CTAs, benefits, and social proof drive action.
- AI prompts simplify copywriting - they give you a fast starting point, multiple variations to test, and ideas you might not think of yourself.
- Prompts cover all key sections - headlines, subheadlines, CTAs, benefits/features, and social proof can all be generated quickly with AI.
- Human optimization remains essential - edit outputs, add brand voice, and run A/B tests to see which versions actually convert.
- Audience-first writing is non-negotiable - adapt language and details to match whether you’re addressing beginners or experts.
What Makes High-Converting Landing Page Copy?
High-converting text doesn’t have to be complicated. Its strength is in clarity and simplicity. There are several elements that make the difference:
- Headline: grabs attention immediately.
- Subheadline: explains what the user gets.
- Call-to-Action (CTA): guides the visitor to take action (click, purchase, sign up).
- Social proof: shows that others already trust it (reviews).
- Benefits: highlight what the user gains, not just what the product does.
In the end, the text has to show value and help the user understand why this is the solution to their problem.
Why Use Prompts for Writing?
Writing landing page text can be hard, especially if you don’t know where to start. That’s why we use prompts. Because with them we get a faster writing process, more different versions of text to test, and ideas we might not think of ourselves.
AI won’t write the perfect text for you, but it can give you an excellent base that you can easily improve later.
Prompts for Different Parts of a Landing Page
1. Headline Prompts
The headline is the first thing a user sees. If it’s not strong, the whole page fails. Here’s how to get a good headline:
Prompt example:
“Write 10 short and catchy headlines for a landing page that sells an online digital marketing course. Focus on benefits for beginners.”
2. Subheadline Prompts
The subheadline goes right below the headline. It explains the headline and adds a reason why the visitor should stay.
Prompt example:
“Write 5 subheadlines that complement the headline ‘Learn Digital Marketing in 30 Days’. Explain what the user gets and why it’s simple.”
3. Call-to-Action (CTA) Prompts
The CTA is a button or link that leads the visitor to take action. It has to be short, clear, and convincing.
Prompt example:
“Suggest 10 ideas for call-to-action text for a landing page promoting a free webinar.”
4. Benefit & Features Copy Prompts
People don’t buy product features, they buy the results and benefits they get from them.
Prompt example:
“Write a list of 5 benefits and 5 features for a digital marketing tool, for example an email automation platform. Focus on how it makes campaigns easier to run and brings better results.”
5. Social Proof Prompts
People trust others. If they see someone already using and praising the product, they’ll be more willing to try it too.
Prompt example:
“Write 5 questions you can send to users of a digital marketing tool to collect honest reviews. For example: how the tool helped them save time, reduce costs, or increase results.”
How to Optimize Results?
When AI gives you text, it’s up to you to optimize it.
- Edit the text - add your own words and adjust it so it sounds like you and your brand, not like a generic text.
- Test multiple versions - try different variations of the text (A/B testing) to see which one gets more clicks or sign-ups.
- Match your audience - write so that the people you’re addressing immediately understand the message. If they’re beginners, use simple language. If they’re experts, you can include more details.
For example, if your audience prefers a direct style, the text has to be short and clear. If they’re experts, you can add technical details. But always keep the user and their problems in the center.
Practical Example
Imagine you’re creating a landing page for an online digital marketing course. Here’s how the parts would look using prompts:
- Headline: “Learn Digital Marketing in 30 Days - From Zero to Results”
- Subheadline: “The course is designed for complete beginners and guides you step by step to your first campaigns that bring results.”
- CTA: “Sign up free today”
- Benefits:
- Learn at your own pace.
- See first results in just a few weeks.
- Course taught by experienced marketers.
- Access to ready-made campaign templates.
- Support through an online community.
- Social proof: “Michael, 28: ‘Before the course I knew nothing about ads, now I launched a campaign that brought me my first clients!’”
This is a simple example of how prompts can help you create complete text without complications.
Conclusion
A landing page is a key part of every online sale. Without good text, even the best design can’t deliver results.
So next time you make a landing page, use AI, copy one of these prompts, and let it give you a base. After that, just add your personal touch. That way you get text that sounds good and helps you attract more people to click or buy.
