Prompts to Repurpose Blog Content into Different Formats (social, video, email)

Writing a blog can take a lot of time and energy. You need a good idea, you need to know what you want to say, and you need to write it clearly. But what many people don’t realize is that one blog can be reused many times in different ways. You don’t always need to write new texts. Instead, you can “turn” one blog into other types of content, such as social media posts, short video clips, or emails you send to your audience.

In this article, I will explain how you can use simple prompts to create different versions of your blog. Don’t worry, you don’t need any background in marketing or artificial intelligence. All you need is your blog post and a few examples you will find here.

Why repurpose content?

Repurposing means using one text or idea in several ways. For example, if you wrote a blog about how to improve productivity, you can turn that text into:

• An Instagram post with 3 tips
• A short TikTok video
• A newsletter email with a link to the blog

This way you save time, increase visibility, and reach a wider audience. The key in digital marketing is consistency and presence, and repurposing helps you achieve exactly that.

First: Preparation

Before we start with the actual prompts, let’s prepare. Here’s what you need:

1. A blog post you want to repurpose (it doesn’t have to be perfect)
2. The main idea of that post (what did you want to say?)
3. Who is your audience? Are they students, small business owners, parents?
4. Where do you want to share the content? Do you want video, an Instagram post, a LinkedIn text, or an email?

This preparation makes the prompts clearer and helps AI generate content that is more relevant.

1. Social Media

Social media requires short, clear, and engaging content. Here’s how you can turn your blog into posts using AI.

Example prompts:

• “Turn this blog into 3 short messages that can fit into a tweet (up to 280 characters). Each message should be interesting and useful on its own.”
• “Take the main idea from this blog and write one post that is suitable for LinkedIn. Try to make it like a short story or a personal insight that will encourage readers to comment or share.”
• “Write two interesting opening lines (hooks) that could be used at the beginning of an Instagram Reels video. They should grab attention and highlight what the blog is about.”
• “Create an idea for an Instagram/LinkedIn carousel post. Plan 5 slides, where each slide represents one important message from the blog, and add a final slide with a call to action (for example: read the full blog, follow me, etc.).”

How it looks in practice:

Let’s say your blog is about how to organize your day. AI can generate:

• Tweet: “Want to get more done in a day? The key is morning planning. Here’s how to do it in 5 minutes.”
• Instagram hook: “Win your day before 9 AM? Here are 3 things that change everything.”

Using AI prompts for social media saves you time and gives you content that’s ready to post.

2. Video Content (TikTok, Reels, YouTube Shorts)

Video content is one of the most popular formats today. A good video doesn’t have to be long or perfectly edited. The important thing is that it has a clear goal and message.

Example prompts:

• “Write a detailed script for a TikTok video that lasts up to 60 seconds. Include an interesting introduction that grabs attention right away, a simple explanation of the main message from the blog, and a short call to action at the end. Use simple language and a tone that fits everyday TikTok users.”
• “Turn the main parts of the blog into a short video script for YouTube Shorts. The script should have an introduction (hook), a main part with practical tips, and a conclusion that encourages viewers to try the tip or read the full blog.”
• “Give me 3 specific and simple ideas on how I could visually present the blog topic in a short video. For example, suggest what scenes I could record with a phone, what text I could show on screen, or what simple actions I could demonstrate.”

In practice:

For the same blog about organizing your day, AI can create a script like this:

Introduction (hook): “Does it ever feel like your whole day goes by, and you haven’t done anything useful?”

Main part: “Here’s a simple morning routine that can help you have more focus and less stress:

1. Wake up 15 minutes earlier than usual.
2. Write down on paper the 3 most important things you want to do that day.
3. Turn off all phone notifications until you finish them.”

Conclusion: “Try this routine for just 3 days and you’ll notice a big difference in your productivity. If you want more tips like this, read the full blog.”

This type of script feels simple, relatable, and useful, and the whole idea comes from the blog you already wrote. With prompts like these, you can easily create video content that is engaging and easy to understand, even for people who are new to the topic. The key is that every video has a clear beginning, useful content, and a simple call to action.

3. Email Marketing

Emails are a great way to build a direct connection with your audience. If you already have a subscriber list, that’s great. If not - it’s time to build one. But first, let’s see how to turn a blog into an email.

Example prompts:

• “Write an email of up to 200 words that clearly and simply explains what the reader can learn from this blog. At the end of the email, add a call to action, like: ‘Click here to read the full text.’ The email should feel friendly and easy to read, as if you’re writing to a friend.”
• “Split the blog content into a series of 3 emails. The first email should be informative and explain the main idea of the blog. The second should be engaging, maybe include an example or personal story. The third email should include a call to action - for the reader to read the full blog, download a guide, sign up for a newsletter, etc.”
• “Create a subject line for the email that is interesting and makes people want to open it. Also add a short text that appears right under the subject line in the inbox (the preheader). They should be connected to the blog topic and promise some value.”

In practice:

Again, using the blog about organizing your day, AI can create an email like this:

Subject line: How to get more done - without stress and hurry

Preheader: Try 3 steps that can change your day starting tomorrow

Email body:

“Do you know that feeling when your day flies by, and you don’t know where the time went? Many people feel that way, but the solution is often simpler than we think. That’s why I wrote a blog post about how to start your day the right way.

In the text you can learn:

• How to prepare for the day in less than 10 minutes
• Which 3 small habits make a huge difference
• One bonus trick that personally helped me a lot

Click here and read the full blog - it might change your day too.”

This kind of email is short, clear, and useful. It doesn’t try to sell anything, but instead helps. That is the best way to build trust with your audience. That’s why a newsletter as an extension of a blog post works so well - because you’re giving people value, not just another ad.

Conclusion

One blog post is not just text. It’s the foundation that can turn into a whole campaign. With the help of simple AI prompts, you can turn your blog into:

• Social media posts that people want to share
• A video that grabs attention
• An email that leads readers to take action

You don’t need a team, an agency, or expensive tools. You need an idea, a bit of time, and good use of AI tools.

Try these prompts. Test them. Adjust them. You’ll see how much more you can get out of every blog post.