Your Content Should Be a Little Bit Weird

Every industry has a “default voice” - polished, professional, and predictably forgettable. It’s the tone that says nothing technically wrong, but also nothing worth remembering. You’ve seen this content a thousand times, and it disappears the moment you scroll past it. That’s because safe content blends in, while memorable content stands out - and standing out almost always requires being just a little bit weird.

Not chaotic-weird. Not try-hard-weird. Just distinct enough that your audience could recognize your voice without seeing your logo.

Weird Is Just Another Word for Recognizable

“Weird” in content doesn’t mean random.
It means not interchangeable.

It’s the tiny stylistic decisions that make your audience say:
“Oh. I know exactly who wrote this.”

Examples:

• A recurring metaphor or analogy style
• A storytelling rhythm
• A tone that eases between serious and playful
• A willingness to say something slightly unexpected

These are the elements that make a brand voice feel alive, not algorithmically assembled.

If your content could have been written by any other company in your space, you don’t have a brand voice. You have placeholder text.

Safe Writing Is Usually Fear Writing

The reason most content sounds the same is because teams unconsciously write to avoid risk:

• Avoid being misunderstood
• Avoid sounding unprofessional
• Avoid disagreeing with someone
• Avoid standing out too much

But avoiding risk also means avoiding impact.

If your goal is to never be misread, misinterpreted, or questioned, you end up with content that is technically correct - and emotionally invisible.

Memorable content is never created by a writer who is trying not to offend anyone.

The Right Kind of Weird Has Purpose

We’re not aiming for random novelty.
We’re aiming for signature.

The right kind of weird:

• Reinforces brand personality
• Makes the message easier to remember
• Helps your audience relate to you
• Signals confidence and clarity

The wrong kind of weird distracts.
The right kind of weird defines.

The trick is to be unusual in a way that still supports the message.

Think:

• A metaphor that makes the insight click
• A personal anecdote that grounds the point
• A tone shift that keeps the reader awake
• A phrase your industry doesn’t normally use

It’s the difference between sameness and presence.

The Best Voices in Your Space Are Already Doing This

People remember:

• The person who uses a story as a structure
• The brand that writes like an actual human
• The creator who says the thing everyone else dances around
• The team that sounds like they enjoy communicating

Your audience doesn’t want “professional.”
They want real.

And sometimes real is a little weird.

How EasyContent Helps You Keep the Weird Without Losing the Thread

Here’s the challenge: personality thrives in draft mode… and gets flattened in review mode.

EasyContent helps prevent that flattening.

With:

• Customizable templates that clarify structure, so voice can play inside the framework rather than get edited out
• Brand voice guidelines stored directly inside the editor, so reviewers know what’s intentional and what’s not
• Comment threads and collaborative suggestions that help refine tone instead of erase it
• Review workflows that reduce over-editing by making ownership and decision-making clear

Your content keeps its spark - and stays coherent.

Conclusion

Memorable content is rarely the most polished.
It’s the content with a pulse.

A little weirdness (a phrase, a rhythm, a story choice, a tonal shift) is what makes your brand voice recognizable. And recognizable is what becomes repeatable, shareable, and trusted.

Safe content is forgettable.
Weird content is memorable.

So lean toward the phrase that makes you hesitate for half a second.
That hesitation is usually the part your audience will remember.