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Nikola Lakic

Nikola Lakic
If AI Summarizes Everything, What’s Left for SEO to Do?

Content Marketing

If AI Summarizes Everything, What’s Left for SEO to Do?

In an AI-driven world where chatbots summarize everything, SEO is evolving from chasing clicks to becoming the source behind the summary. Success now means creating content that earns trust, informs people, and teaches machines.

By Nikola Lakic Nov 4, 2025
Your First Draft Isn’t Finished - Stop Treating It Like It Is

Content Strategy

Your First Draft Isn’t Finished - Stop Treating It Like It Is

AI drafts might look polished, but they’re just a starting point. This blog explains why human editing turns generic AI text into real, engaging content that carries your voice, perspective, and experience, the elements no machine can truly replicate.

By Nikola Lakic Nov 3, 2025
The Silent Killer of Content Strategy: Ignoring Internal Knowledge

Content Strategy

The Silent Killer of Content Strategy: Ignoring Internal Knowledge

The best content ideas already live inside your team. Learn how using internal knowledge can make your content more authentic, strengthen your brand authority, and eliminate the silent killer of your content strategy

By Nikola Lakic Nov 3, 2025
Who Should Speak for Your Brand? Tips for Choosing the Right Video Presenter

Content Marketing

Who Should Speak for Your Brand? Tips for Choosing the Right Video Presenter

Choosing the wrong face for your video can make even great messaging feel flat or untrustworthy. This article walks through how to pick someone who feels natural on camera, actually represents your brand, and connects with your audience on a human level.

By Nikola Lakic Nov 1, 2025
Content Team Burnout: Spotting It Before It Hits Your Workflow

Content Workflow

Content Team Burnout: Spotting It Before It Hits Your Workflow

Burnout rarely hits content teams overnight - it builds quietly through unclear expectations, shifting priorities, and creative fatigue. This blog breaks down the subtle early warning signs and how to prevent burnout before it disrupts output and morale.

By Nikola Lakic Nov 1, 2025
The Role of Silence: When Not Publishing Can Help Your Content Strategy

Content Production

The Role of Silence: When Not Publishing Can Help Your Content Strategy

Discover why silence can be a powerful part of your content strategy. Learn when not publishing helps prevent content fatigue, boosts engagement, and strengthens your brand’s long-term impact.

By Nikola Lakic Nov 1, 2025
Has AI Replaced SEO - or Just Redefined It?

Gen AI

Has AI Replaced SEO - or Just Redefined It?

AI hasn’t replaced SEO, it’s redefined it. Learn how search is shifting from keywords to clarity, structure, and trust as marketers adapt to an AI-driven world.

By Nikola Lakic Nov 1, 2025
From LinkedIn to Blog: Turning Social Posts into Content Gold

Content Marketing

From LinkedIn to Blog: Turning Social Posts into Content Gold

LinkedIn is a real-time idea generator. By turning strong posts or unanswered questions from the comments into full articles, you can create blogs driven by audience demand - not guesswork.

By Nikola Lakic Oct 30, 2025
How to Make Your Narrative AI-Friendly Without Losing Personality

Content Writing

How to Make Your Narrative AI-Friendly Without Losing Personality

You don’t need to strip personality to be AI-friendly. With the right structure and narrative anchors, your voice stays human while AI can clearly understand (and reference) your content.

By Nikola Lakic Oct 30, 2025
Is Traditional SEO Still Relevant in the Age of AI?

Gen AI

Is Traditional SEO Still Relevant in the Age of AI?

Traditional SEO isn’t dead, but the focus is shifting. Clarity, structure, and authority matter more than keyword tricks - making content human-readable and AI-friendly is the new path to visibility.

By Nikola Lakic Oct 30, 2025
The Myth of Unique Perspectives: Readers Rarely Remember Every Post

Content Marketing

The Myth of Unique Perspectives: Readers Rarely Remember Every Post

Repetition isn’t boring, it’s strategy. Most readers forget 70% of what they read within a day, so revisiting ideas helps you build clarity, recognition, and trust without needing something entirely new every time.

By Nikola Lakic Oct 29, 2025
How to Spot Blog-Worthy Topics While Scrolling LinkedIn

Content Writing

How to Spot Blog-Worthy Topics While Scrolling LinkedIn

Learn how to find blog-worthy ideas while scrolling LinkedIn. Discover trends, insights, and hidden content opportunities that resonate with your audience and turn everyday posts into high-impact blog topics.

By Nikola Lakic Oct 29, 2025
From Google to ChatGPT: What It Takes to Be the Source AI Recommends

Gen AI

From Google to ChatGPT: What It Takes to Be the Source AI Recommends

Search is shifting from links to answers. Learn how to make your content the source AI trusts. Discover the essentials of AI Optimization (AIO) and what it takes for ChatGPT and other models to choose your brand as a reliable reference.

By Nikola Lakic Oct 29, 2025
The New Ranking Factors: What AI Models Look for in Content

Gen AI

The New Ranking Factors: What AI Models Look for in Content

AI‑driven search goes beyond keywords. Learn the new ranking factors - clarity, authority, context, entities, and structure, and discover how to create content AI models trust and rank higher.

By Nikola Lakic Oct 28, 2025
AI SEO 101: How to Make Your Content Discoverable by ChatGPT

Gen AI

AI SEO 101: How to Make Your Content Discoverable by ChatGPT

AI SEO isn’t just keywords. Structure, authority, and clear answers make your content discoverable and citable by models like ChatGPT - turning your writing from “just online” into a trusted, recommended source.

By Nikola Lakic Oct 28, 2025
Content Formatting Tricks That Help AI Understand Your Message

Content Operations

Content Formatting Tricks That Help AI Understand Your Message

AI doesn’t read your content - it parses it. Clean formatting, clear headings, and structured ideas help models understand and surface your writing as a trusted source users actually see.

By Nikola Lakic Oct 28, 2025
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