Glossary of Terms
📚 EasyContent Glossary of Terms
This glossary is your go-to reference for understanding everything inside EasyContent. Whether you're a writer, editor, content manager, or admin, this list will help you navigate the platform with confidence.
You may use CTRL+F on your keyboard to quickly find a term.
A
Account Menu (aka Top Menu)
The top navigation bar available on every page. It includes links to Projects, Team, Calendar, Integrations, Reports, Content Migration, Mailbox, and Help. It also includes your user avatar, which, when clicked, will open another subset of menus.
Account Owner
The user who created the EasyContent account and holds the highest level of access and control. This role is automatically assigned and cannot be changed. Account ownership can be transferred to another user of the account. Only the account owner has the ability to manage subscriptions, invoices, and plan upgrades.
Admin Role
A default system role with full permissions across all areas of EasyContent, including billing and user management.
API Key
A unique identifier used to authenticate integrations between EasyContent and other platforms like WordPress or Zapier.
Approval
The action of moving a content item forward in the workflow after review.
Asset
Any uploaded file (image, document, video, etc.) stored in the Asset Library and used in content items.
Asset Library
A centralized storage area in EasyContent where all files and media associated with a project are uploaded, organized, and managed. It eliminates the need for third-party file hosting services by keeping all assets within your content workflow. Each project has its own Asset Library.
Avatar
The colored circle with your initials located on the top right of the screen in the top menu. Clicking this opens up a menu containing items related to your account.
B
Briefs
A brief is a preliminary task or idea in EasyContent that outlines what needs to be written or created. It typically includes a working title, description, keywords, and any relevant instructions for the writer. Briefs act as the starting point for content creation. Once a brief is claimed or assigned to a user, it becomes a content item and enters the workflow process.
Brief Description
A short explanation that gives context to the task at hand. Used in briefs to guide writers.
Bulk Actions Toolbar
A tool in the content items page that allows you to perform actions like delete, assign, or export on multiple items at once.
Bulk Export
Allows users to download multiple content items at once from a project in EasyContent. This feature supports exporting selected items in HTML format.
C
Calendar View
A visual layout in the content calendar that shows content deadlines, assignments, and events in weekly or monthly formats.
Categories
Custom labels used to group and organize briefs and content items within a project. They help teams filter, search, and sort content based on topic, type, client, department, or any custom classification. Each project has its own set of categories.
Change Tracking
A toggleable feature that highlights edits in the content editor, showing who made each change and when. Similar to "Track Changes" in Google Docs or Word.
Claim (Brief or Content Item)
Action taken by a user to self-assign a brief or a content item and begin work on it.
Comments
Comments in EasyContent are collaborative notes that allow users to provide feedback, ask questions, and discuss specific parts of a content item.
Comment Thread
A series of replies to a specific comment on a content item.
Communication Report
A report showing all messages and comments exchanged across your account. Only users with the view communication report permission can access this.
Content Editor
Not to be confused with the content editor page.
The main editing interface for content items, including rich-text tools, formatting options, and tabbed content areas. At its core, it uses TinyMCE, similar to the one used by popular content management systems such as WordPress and many other websites that accept rich text input. It supports real-time collaboration, change tracking, mentions, inline commenting, versioning, and more.
Content Editor Page
Not to be confused with the content editor.
The Content Editor Page is the workspace where users interact with all elements related to editing a content item. It includes the content editor, as well as access to vital tools and information such as: workflow status and available actions (e.g., submit, approve, request rework), assigned users, deadlines, template fields and tabs, comments, controls (for workflow and metadata), and versions
Content Item
An individual piece of content—like a blog post, article, or social media copy—that progresses through a workflow.
Content Items Page
The page where all content items in a project are listed and managed. It serves as a central hub for viewing, filtering, organizing, and performing bulk actions on them, allowing your team to monitor content progress and manage high volumes of work efficiently.
Content Status Report
A visualization tool that shows how content is distributed across workflow statuses over time. Only available on Business plan and above.
Comments Tab (Content Editor Page)
Located in the sidebar on the content editor page. It displays all comments for the content item.
Controls Tab (Content Editor Page)
Located in the sidebar on the content editor page. It displays item details, workflow info, and quick actions.
Custom Field
See: "General Field".
Custom Tab
See: "General Tab".
D
Deadline Automation
A workflow option that sets due dates automatically when content enters a workflow stage.
Default Template
The preset template applied when a content item is created without a specific template selected.
Dropdown Field
A custom field that allows users to select one or more options from a defined list.
E
Editor Role
A default role designed for users who review, comment on, and approve content.
EasyAi
EasyAI is EasyContent’s native, workflow-integrated AI layer that supports both content creation and content improvement. It combines EasyAI Writer (for AI-assisted drafting, outlining, and research-based generation) and AI Editor (for AI-assisted optimization, fact-checking, and quality control). EasyAI operates inside EasyContent’s templates, workflows, and approvals, ensuring human review, structured outputs, and enterprise-grade governance across the full content lifecycle.
EasyContent Figma Plugin
A plugin that syncs content from EasyContent or Google Sheets into Figma projects. It's free to use and download on Figma.
Excerpt Field
A field that can be used to provide a short summary or preview of a content item, often shown in listings.
Export (Content)
The act of downloading a content item in either HTML or DOCX format.
F
Feedback
A comment, note, or evaluation provided by reviewers or collaborators during the content workflow. It helps guide improvements, correct issues, and ensure the final output meets quality standards. You can view your feedback by clicking on your user avatar on the top right corner of the page and selecting "My feedback".
Field Guidelines
Help text attached to fields to instruct users on what kind of content is expected.
Files Library
See: "Asset Library".
Filter (Search)
A tool for narrowing down content lists by user, workflow stage, due date, etc.
G
General Field (aka Custom Field)
A user-defined input field added to a template to collect specific types of information in a structured way. General fields allow you to tailor content templates to match your team’s exact content needs. See also: "System Field", "System Tab", and "General Tab".
General Tab (aka Custom Tab)
A custom tab in EasyContent templates created by users to organize General Fields. Unlike System Tabs, general tabs are fully customizable and ideal for grouping additional information, instructions, or structured content unique to your workflow. See also: "General Field", "System Field", and "System Tab".
Grammarly
Grammarly is a writing assistant that helps users improve grammar, spelling, clarity, and tone in real-time. In EasyContent, Grammarly works seamlessly through its browser extension, allowing users to receive writing suggestions directly inside the content editor without the need for additional setup or integration.
Group (Team)
An organizational label for users. Does not affect permissions.
H
Help Article
A custom knowledge base entry you can create for a project. Useful for style guides or editorial instructions.
Hierarchy (Content Tree)
An outline of your site or content structure organized in parent-child folders. You can drag and drop content items in the content items page to create a hierarchy.
I
Inline Comments
Comments that appear directly within the text content in the content editor. Clicking on one displays the comment's content on the right sidebar.
Integrations Page
A page where users manage API keys, webhook URLs, and plugin connections (WordPress, Figma, Zapier). Only users with the "manage integrations" permission can see it.
K
Keyword Field
An optional field in briefs to help writers focus on SEO keywords or themes.
L
Library (Assets)
See: "Assets Library".
Link Sharing
The ability to generate a public link to view, comment, edit, or approve a content item—great for external reviewers.
M
Mailbox
A built-in messaging hub where users can send, receive, and manage messages related to their projects. It centralizes communication so discussions stay within the platform and are linked to relevant work.
Main Content Tab
The default template tab containing the content title, body, and file fields.
Mention (@tag)
A way to tag teammates in comments for direct notifications.
Metadata
Fields such as title, description, keywords, categories, and tags used to describe and organize content.
N
Notification
System-generated messages that inform users about workflow changes, assignments, or comments.
Navbar Branding
Business/Enterprise plan feature that allows changing the top menu color and logo to match your brand.
O
Onboarding Help
A guided setup service offered with Enterprise plans to assist with team training and configuration.
P
Permissions
The configuration screen where admins define what actions each role can perform.
Preview Mode
A read-only view of a content item showing exactly how it would appear when published or exported.
Project Activity Feed
A widget in the project dashboard containing a real-time list of user activity and system events within that project.
Project Documentation
A built-in space within a project where teams can create and manage internal help articles, style guides, and process instructions. It provides centralized, project-specific guidance for writers, editors, and reviewers, helping ensure consistency, clarity, and alignment across all content in that project.
Project Dropdown
The selector in the sidebar used to switch between different projects.
R
Rating System
An optional evaluation system for content quality during review, such as “Spelling/Grammar” or “Value”.
Real-Time Sync
The mechanism that ensures content changes, comments, and user activity are visible instantly to everyone editing.
Reassign User
The action of transferring a content item or brief to a different user.
S
Saved Version
A snapshot of a content item at a particular point in time, useful for backups or comparisons.
Single Image Field
A special field for uploading a single image, with pinpoint commenting functionality. A user will have the ability to click on a specific part of an image and add a comment to it.
Status (Workflow)
A stage in the approval process, e.g., Draft → Review → Approved → Published.
System Field
A predefined field in EasyContent that is tightly integrated with platform features like CMS syncing, API access, and workflow functionality. These fields are automatically included in every template and cannot be deleted or duplicated; however, they can be disabled. They only appear under System Tabs and cannot be added to General Tabs. See also: "General Field", "System Tab", and "General Tab".
System Tab
A default tab in EasyContent templates that holds System Fields. Every template includes two system tabs, which, by default, are named Main Content and CMS Fields. System tabs cannot be deleted, but they can be renamed or hidden (disabled). See also: "General Field", "System Field", and "General Tab".
T
Tag
A freeform label applied to content items to improve sorting and filtering. They can be added to a content item in the content items page.
Team Role
A defined position (e.g., Writer, Editor, Admin) that comes with a specific permission set.
Template
A reusable structure that defines fields, tabs, and formatting for specific types of content.
TinyMCE
The underlying technology used in EasyContent’s rich text editor, known for its familiarity and flexibility.
U
User Profile
Settings area where users can change their name, email, password, and notification preferences.
Upload Limit
The maximum file size and storage capacity per account which varies by plan.
V
Versions
Saved snapshots of a content item that let users track changes over time, compare different iterations, and restore previous states if needed. It enables teams to review content evolution, recover earlier drafts, and maintain accountability throughout the content workflow.
Version Control
The ability to save, review, compare, and restore previous iterations of a content item.
Versions Tab (Content Editor Page)
Located in the sidebar on the content editor page. It displays all the content items' saved versions and allows preview and restoration.
W
Webhooks
Automated triggers that notify external apps when events (like content approvals) happen in EasyContent.
Workflow Editor
The configuration interface used to create and manage content statuses and assign responsible roles.
Word Count/Character Limit
A feature in templates to recommend or enforce text length for a given field.
WordPress Integration
A plugin and API feature that enables direct publishing to and from your WordPress site.
Z
Zapier Integration
A no-code automation tool that connects EasyContent with 8000+ other apps (e.g., Slack, Trello, Gmail) using triggers and actions.
- Getting Started with EasyContent
- Get Started with Templates
- Creating Custom Template Tabs
- Using the Content Item Editor
- Inviting Users to Your Account
- Editing, Deleting & Deactivating Users
- Creating a Custom Role
- Recovering Lost or Forgotten Password
- Glossary of Terms
- Get Started with Webhooks
- Add Our Email Addresses to Your Safe Sender List
- Configuring Your Email Notification Settings