Frequently Asked Questions

EasyContent is a content workflow platform for teams that publish structured website content through a defined approval process. It combines a rich-text editor, editorial workflow, track changes, version history, a shareable-link review system, a digital asset library, an editorial calendar, and a WordPress integration in one place, so a piece of content and everyone who touches it (writers, editors, subject matter experts, clients) stays in one system instead of scattered across documents, email threads, and separate approval tools.

Every project ships with five starter templates (Article, Blog, Social Media, Newsletter, Landing Page), and you can build your own custom templates and item-level custom structures using 10 general field types including text, images, file uploads, dates, and dropdowns. Content is organized in a sitemap-style hierarchy that mirrors how a website is actually structured, which is why teams managing an entire website use it for landing pages, product pages, and site-wide content programs.

Every project has a workflow made of statuses (the default is Draft, Editorial review, Approved for publishing, Completed). You can rename statuses, add your own, and reorder the ones in between. Each status can have its own reviewing roles, an auto-due-date, a read-only lock, and default assignees. A reviewer submits, approves, or rejects an item, with notes and star ratings captured as part of the review; rejecting requires a reason, which is emailed to the assignee and delivered to their EasyContent mailbox. You choose whether sending an item back for rework keeps or clears the reviews already left on it. How many workflow steps and reviewers per step you get depends on your plan, from 5 steps and 1 reviewer per step on Starter up to 20 steps and unlimited reviewers per step on Business, with no limit at all on Enterprise.

Yes. The editor has a track changes toggle right in the toolbar. Once turned on for a content item, every edit from every user is recorded and color-coded by person until someone turns tracking back off, and you can accept or reject changes individually or all at once. Track changes stays on while changes are still pending, so a colleague's edit history can't be silently discarded mid-review.

Yes, automatically. Four kinds of versions are saved: a running current version, manual save-points you trigger yourself, an automatic version every time a status changes, and an automatic version every time content is synced from WordPress into EasyContent. You compare any two versions with a slider, in either a merged color-coded view or a side-by-side split view, and you can restore an earlier version at any time. Restoring creates a new backup of whatever was current first, so nothing is lost in the process.

There are five ways to attach a comment to a content item: a general comment on the whole item, a comment on a specific field, an inline comment on a piece of text, a comment on a specific file, and a pinpoint comment on an exact spot on an image. Comments support @mentions and can be resolved and reopened, so feedback threads get closed out instead of piling up at the bottom of a document.

Yes, through shareable links, and this doesn't cost you a user seat on any plan. A link can be set to view-only (no login required), comment-only (the reviewer creates a lightweight guest account), or edit-and-comment. You can also let a link holder approve a content item directly. That approval is recorded against the item and identifies the person who gave it, and resets when the item moves to its next workflow status, so an approval always maps to the exact stage it was given for.

Yes, on every plan. It has month and week views, filters by status, category, assigned person, and template, drag-to-reschedule, and you can create standalone events alongside content due dates. Set a due date on any workflow status and the item shows up on the calendar automatically.

Project documentation and style guides live inside each project and can be shared across multiple projects, so a house style only needs to be written once. EasyAI reads directly from that same style guide when it writes or edits content for you, applying your house voice automatically.

A content report shows how content moves through your workflow over time, with a cumulative flow diagram, available on Business and Enterprise. A communication report captures every message and comment on a project, including comments left by guests through shareable links, available on Team and above.

There's a built-in migration tool for CSV and TXT import on every plan, plus a separate CSV import and export specifically for briefs. Individual content items export to HTML or DOCX, and you can export a whole project or a bulk selection to HTML. If you're moving off a tool like GatherContent, the migration tool accepts its CSV export directly.

Five plans, billed monthly or annually with annual saving 20%: Starter at $59 a month ($47 a month billed annually), Studio at $129 a month ($103 a month annually), Team at $209 a month ($167 a month annually), Business at $499 a month ($399 a month annually), and custom-priced Enterprise. Every plan includes a 14-day free trial with no credit card required.

Scale is the biggest lever between plans. Starter caps you at 5 team members and 3 active projects, Studio at 10 members and 10 projects, and from Team upward there's no limit on the number of team members at all: Team includes 30 active projects, Business 60, Enterprise unlimited. Workflow complexity scales too, from 5 steps and 1 reviewer per step on Starter up to 20 steps and unlimited reviewers on Business. Some capabilities are plan-gated outright: WordPress, Zapier, Figma, and API and webhook access all require Studio or above; a communication report requires Team or above; a content status report, white labeling, and SSO require Business or above; and priority support and a guided implementation are Enterprise only. The editor, workflow, track changes, versioning, comments, the calendar, shareable links, unlimited guest reviewers, the asset library, the migration tool, and EasyAI are all included starting on Starter.

Not above Studio. Team, Business, and Enterprise all include unlimited team members at a flat plan price, so adding people to your account doesn't change your bill. Your cost stays predictable as your team grows, regardless of how many people are actually logging in.

No. Guest users, meaning anyone reviewing or approving content through a shareable link rather than logging into a full account, are unlimited on every plan, including Starter, and never consume a user seat.

Yes, a 20% discount is available for nonprofit and educational organizations. Ask for it through chat or by emailing business@easycontent.io.

You'll see a plan-limits-exceeded notice, and upgrading to raise the limit is one click from there.

Monthly plans cancel at any time, with access continuing through the end of the paid period. The annual plan fee is refundable if you cancel within 30 days of your initial purchase or within 30 days of an annual renewal. Taxes, third-party fees, and usage-based charges like AI credits are excluded from any refund. Upgrades take effect immediately; downgrades and cancellations take effect at the end of your current billing period.

Yes, on Enterprise. The guided implementation included with Enterprise covers rollout and training, and extends to help with security questionnaires and contract paperwork like a DPA or MSA when your procurement process requires it.

EasyAI is EasyContent's built-in AI writing and editing system, made up of two parts: EasyAI Writer, which drafts content for you, and EasyAI Editor, which reviews and improves content you or someone else already wrote. It's live on every plan today, with a monthly AI credit allowance that scales by plan.

Governance. EasyAI is built around the idea that every AI suggestion needs a human's approval before it ships. Every suggestion is shown side by side against the original text, every AI edit is recorded in the same version history as a human edit so it stays fully attributable and reversible, and access to AI features is controlled at three levels: on or off for the whole account, on or off per project, and on or off per team member. AI writes and edits according to your project's actual style guide automatically, applying your house voice instead of producing generic output you then have to rewrite.

It generates a complete first draft from a topic and keywords, mapped directly into your existing content template, and can research current information from the web as part of that draft. You can refine the outline before it writes the full draft, and it applies your project's style guide as it writes.

It reviews existing content and suggests improvements to grammar, structure, brand voice, SEO, and conciseness, and flags specific claims worth fact-checking. Every suggestion appears side by side with your original text, and nothing changes in the actual content until you approve it.

Each plan includes a monthly credit allowance that refreshes every billing cycle: 3,000 on Starter, 6,500 on Studio, 10,500 on Team, 25,000 on Business, and a custom allowance on Enterprise. You can buy additional credit packs at any time, and purchased credits don't expire. Usage is trackable per team member, so you can see who's using AI features and how much.

It's controllable at exactly the level you'd expect: off for the entire account, off for a specific project, or off for a specific person, independently of each other. That's the mechanism behind the governed AI positioning: you control exactly who has AI access, project by project and person by person.

Yes, on Studio and above, and it's bidirectional: content pushes from EasyContent to WordPress and pulls back the other way, working with both the classic editor and Gutenberg. Map your EasyContent categories to WordPress categories once and it applies in both directions. To sync meta titles and descriptions you'll need exactly one of Yoast SEO or All in One SEO installed on the WordPress side. You can publish to WordPress at any point in your EasyContent workflow, independent of what status the item is in.

Yes, on Studio and above, through a free Figma plugin. You can drag structured content fields directly into your Figma designs, swap in real content to stress-test a layout before it's built, and see updates reflected as your EasyContent content changes. It supports single-line text, multi-line text, rich text, and images. The same plugin can also pull data from Google Sheets into Figma, and that specific Sheets-to-Figma path works even without an EasyContent account.

Yes, on Studio and above, which opens up connections to over 8,000 apps through Zapier. EasyContent supports five triggers (item created, item approval completed, item assignees updated, item became overdue, item status changed) and three actions (change assignees or due date, change status, create item).

Yes, on Studio and above. It's a REST API that lets your own systems read content straight out of a project, documented with a full OpenAPI 3.0.3 specification and an interactive reference at /api/reference. Each API key is scoped to a specific project, so you can hand a key to an external system without exposing the rest of your account.

Yes, on Studio and above, with six events available: brief claimed, workflow status changed, content approval completed, deadline missed, deadline changed, and users assigned. You can register unlimited webhook endpoint URLs, and the same URL can serve multiple accounts if you're building for more than one client.

Grammarly, Jasper, and Writer all work with EasyContent as browser extensions that function inside the editor the same way they would in any other web text field. Grammarly's extension supports Chrome, Firefox, and Edge; Jasper and Writer support Chrome and Edge. Each works independently of your EasyContent plan, using your own subscription to that tool.

EasyContent runs on AWS, with files stored in Amazon S3. Data is encrypted both at rest and in transit, databases are backed up daily with encryption, and passwords are hashed rather than stored in plain text. Payments are processed through Stripe, which is PCI-compliant, and EasyContent never stores your card details on its own servers.

While your account is active, your content, projects, users, templates, files, workflow and calendar data, roles, comments, messages, and integration settings are retained. If a trial doesn't convert to a paid plan, its data is kept for a year and then permanently deleted. If a paid subscription ends, its data is kept for two years and then permanently deleted.

EasyContent.io acts as the data controller for personal data processed through the platform and offers the standard GDPR data subject rights: access, rectification, erasure, restriction, portability, and objection to processing. To exercise any of these or ask a question, contact support@easycontent.io.

Only people you've added to the account. Visibility inside the account follows roles and permissions, so what a specific team member can see and access depends on which projects and permissions they've been given.

Yes. Real-time collaboration is included on every plan, so your team can work together on the same content live, alongside comments, mentions, and tracked changes. Combined with shareable links for external reviewers, your whole review chain, writers, editors, subject matter experts, and clients, works from the same live version of the content instead of passing files back and forth.

Through a shareable link. You choose whether they can only view it, can comment and be added as a guest, or can comment, edit, and approve. If you turn on approval, they get an approve action right on the page, and that approval is tracked by name without needing them to create a full account or take up a user seat.

Yes. A workflow status can require more than one reviewer (how many depends on your plan, from 1 reviewer per step on Starter up to unlimited reviewers per step on Business and Enterprise), and you control exactly who those reviewers are per project.

Yes, through email notifications and in-app messaging, both tied to what a person is actually permitted to see and act on. Someone only gets notified about things their role and project assignments give them visibility into.

14 days, and no credit card is required to start.

Most teams don't need custom onboarding to start: the five starter templates, a default workflow, and the core editor are usable from day one. Enterprise plans include a free guided onboarding session as part of the included implementation support.

Email support is included on every plan, with chat also available for quick questions. Enterprise adds a named account representative and a priority response queue.

The interface itself is in English. Content you create can be written in any language, since the platform uses full UTF-8 character encoding.

Google Docs is a text editor with basic sharing. For a very small team publishing occasionally, that can be genuinely fine. Named approvers who need to sign off in a specific order, a repeatable template across dozens or hundreds of pages, and a hierarchy that mirrors an actual website: that's the point where a dedicated workflow tool earns its cost, and it's the job EasyContent is built for.

GatherContent was acquired by Bynder in March 2022 and rebranded Content Workflow in November 2023; Bynder itself is majority-owned by a private equity firm. Bynder doesn't publish pricing for Content Workflow; you have to book a sales call to find out what it costs. EasyContent publishes every price on its pricing page and includes unlimited team members on Team and above with no per-seat cost. If you're moving off GatherContent, EasyContent's migration tool imports its CSV export directly.

DivvyHQ was acquired by Lytho in February 2024, and DivvyHQ's own pricing page now redirects to Lytho's, with no mention of the DivvyHQ name left on it. Lytho's current pricing is quote-only, tiered by number of core users. EasyContent publishes every plan's price on its pricing page, with no sales call required to see what it costs.

Narrato was acquired by Typeface in September 2024 and shut down in June 2026: existing accounts were deactivated and their content is no longer accessible. If your team was affected, EasyContent is still independently run, still adding features on its own roadmap, and still publishing its own pricing.

Because most of them did. Kapost was acquired by Upland in 2019, Percolate by Seismic the same year, NewsCred/Welcome by Optimizely in 2021, GatherContent by Bynder in 2022, DivvyHQ by Lytho in 2024, and Narrato was acquired by Typeface in 2024 and shut down entirely in 2026. Nearly every independently run content workflow platform of the last decade has been folded into a larger suite or discontinued. EasyContent is still independently run, still adding features on its own roadmap, and still publishing its own pricing rather than routing you to a sales call decided by a parent company's packaging strategy.

Notion's pricing page doesn't mention approval workflows at any tier, and Asana only unlocks its approvals and proofing feature on its Advanced tier, priced per user. The real threshold is whether you need specific people to sign off on specific content in a specific order before it ships. Once that's true, a dedicated workflow tool built around named approvers and structured templates is worth the switch, which is exactly what EasyContent is built to be.

Two kinds of teams doing the same underlying job: agencies that build and manage websites for multiple clients, and in-house teams (universities, government bodies, nonprofits, and other content-heavy organizations) that own one large website with many contributors. In both cases, the common thread is content that has to pass through more than one named approver before it can go live, on an ongoing basis.

From Team, then Users, in your account menu, if you hold the manage users permission. Team and above have no team member limit and no per-seat cost, so adding people doesn't change your bill.

Yes, through roles and permissions. Five default roles ship with every account (Admin, Editor, Writer, Content Manager, Subject Matter Expert), and as you move up in plan you can build custom roles from 24 individual permissions covering everything from managing projects to publishing to WordPress.

Yes, at any time. Upgrades take effect immediately; downgrades take effect at the end of your current billing period.

Yes, on Business and Enterprise. You can replace the default branding with your own logo, menu bar color, and sender name on email notifications, so clients reviewing content through a shareable link see your agency's branding.

Yes, on Business and Enterprise.

Send it to support, or through the Report an issue or request a feature link in the app sidebar. Client input directly shapes what gets built next.

Enterprise scales beyond the published table too, including deployments with teams of hundreds of users, negotiated directly with our team.