How Teambuilding.com Scaled Blog Output 8× with EasyContent

On this page

• 01 The Challenge
• 02 The Solution
• 03 The Results

Scaling a content team without the chaos

Within the past couple of years, Teambuilding.com was looking to scale its content team while simultaneously streamlining the WordPress uploading process. As a business that needed to pivot during the pandemic and essentially rebuild a brand from scratch, content creation was a key component of the marketing strategy. While the site had early ranking success, to maintain a competitive edge in an increasingly crowded marketplace, the blog team hoped to increase their output and produce even more valuable posts that would attract their intended audiences.

To do so, the marketing team would recruit a team of freelance writers. A better content management system was essential to this plan. Previously, the writing team had been using Google Docs and manually importing text into WordPress. This method was manual-intensive, time-consuming, and completely unsustainable when amping up production. Not to mention, keeping track of editing was chaotic once new team members came onboard.

A content workflow built for a remote team

In researching content management solutions, Teambuilding.com stumbled upon EasyContent. Immediately, it was clear that the platform was a fantastic fit for the writing team’s needs. This software was a great way to easily collect submissions from contractors without giving those freelancers access to WordPress.

Thanks to EasyContent’s WordPress integration, the previously cumbersome uploading process simplified to a few clicks of a button. Though post production increased, uploading time per post decreased. The marketing team now spent a quarter of the time per week uploading four times as much content.

The portal made it easy to manage multiple projects, which was ideal since the company had sister brands for which it began producing content. The user-friendly dashboard made it a breeze for writers, editors, and administrators to switch seamlessly between projects.

Transitioning to the platform was painless. Inviting users was easy, and the roles made it simple to control the amount of functionality each team member had within the system. Assigning new projects was as simple as checking a box. The customizable workflows meant that editors could curate processes that fit the needs of the writing team and the sites.

Setting up the portal was easy and fast. Even with multiple projects and users, setup took mere hours. Thanks to the option to mass import briefs via CSV upload, editors could fill the queue with dozens of assignments instantly. The platform is user-friendly and easy to understand, which was especially practical because the Teambuilding.com writing team consists of a fully remote staff located in various countries around the world. The interface is so self-explanatory that there were almost no writer questions about how to use the app’s features. Within weeks, the writers had adapted to the new system and were submitting steadily, at an increasing pace.

The built-in word counters and keyword trackers made it easy to enforce SEO guidelines and best practices at a glance. The templates, description and keyword fields, and resulting sidebar convey detailed instructions to a remote staff, which was invaluable in managing an asynchronous workforce in different timezones.

The straightforward workflows made it easy to see where a piece of content was in the process and move it through the stages rapidly. EasyContent’s suite of tools significantly cut down the administrative burden on the editors, thus allowing the team to grow tenfold without much more managing lift. This shift allowed Teambuilding.com’s marketing department to focus more on content strategy and expanding marketing outreach.

Massive output, quadrupled traffic

Within a year, Teambuilding.com was able to increase weekly blog post output between sixfold to eightfold and quadruple traffic into the 2 million mark. Over 600+ pieces have been submitted through the software to date, with no sign of slowing down. In fact, this rapid expansion contributed towards Teambuilding.com ranking #15 on the Inc. 5000 list of the fastest growing businesses in the US.